Service
Social Operations
Turn strategy into a consistent, locally relevant editorial and account-management rhythm.
The client problem
Strong strategies lose momentum when planning, approvals, publishing, community, and reporting operate separately.
The XunRed approach
XunRed creates a clear operating rhythm around the brand's platforms. We connect planning, local content development, review, publishing coordination, community guidance, and performance learning with named owners and practical quality controls.
What is included
A practical scope built around the assignment.
- 01Editorial planning and content calendars
- 02Content localisation and quality review
- 03Publishing and community coordination
- 04Reporting and ongoing optimisation
Workflow
Clear stages. Human review throughout.
- 01
Set objectives, channel roles, owners, and approval rules
- 02
Plan the editorial calendar and required content inputs
- 03
Localise, review, and coordinate publishing and community activity
- 04
Report on useful signals and improve the next operating cycle
Deliverables
Outputs your team can use.
- Editorial calendar and channel rhythm
- Localised content and publishing coordination
- Community and escalation guidance
- Monthly reporting and optimisation priorities
Consistent operations depend on more than posting frequency. Teams need a shared view of audience purpose, content quality, review responsibility, response standards, and what performance signals should change the plan.
A sustainable operating model
The operating model is adapted to the brand's resources and risk requirements, with enough structure for consistency and enough flexibility to respond to platform and audience learning.
Related platforms
Designed for the right context.
Start a conversation
Create a dependable China social operating rhythm.
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