Insights

Useful context for China market decisions.

Practical, published guidance on platforms, creators, localization, and market-entry planning.

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China Market Entry Content Localization Douyin Strategy KOL & KOC Marketing WeChat Marketing Xiaohongshu Marketing

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Jul 2, 2026

A Practical Guide to Xiaohongshu (RedNote) Marketing for International Brands

A practical, evidence-aware guide to a practical guide to xiaohongshu (rednote) marketing for international brands for international teams planning China social activity.

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creator-marketingXR / INSIGHT

Jun 25, 2026

KOL or KOC: Choosing the Right Creator Mix in China

A practical, evidence-aware guide to kol or koc: choosing the right creator mix in china for international teams planning China social activity.

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china-market-entryXR / INSIGHT

Jun 18, 2026

What International Brands Should Understand Before Entering China

A practical, evidence-aware guide to what international brands should understand before entering china for international teams planning China social activity.

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douyin-strategyXR / INSIGHT

Jun 11, 2026

Building a Douyin Content Strategy for a New Market

A practical, evidence-aware guide to building a douyin content strategy for a new market for international teams planning China social activity.

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wechat-marketingXR / INSIGHT

Jun 4, 2026

How WeChat Fits into a Long-Term China Marketing Strategy

A practical, evidence-aware guide to how wechat fits into a long-term china marketing strategy for international teams planning China social activity.

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content-localizationXR / INSIGHT

May 28, 2026

Why Content Localisation Requires More Than Translation

A practical, evidence-aware guide to why content localisation requires more than translation for international teams planning China social activity.

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creator-marketingXR / INSIGHT

May 21, 2026

How to Evaluate Creator Relevance on Chinese Social Platforms

A practical, evidence-aware guide to how to evaluate creator relevance on chinese social platforms for international teams planning China social activity.

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